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Brand

Dinaya Brand

Assets, guidelines, and everything you need to represent Dinaya correctly.

Logo

The mark

The Dinaya logo consists of the geometric spiral mark and the wordmark. Use them together whenever possible.

Dinaya.lk
Default SVG
Icon only SVG
Dinaya.lk
Dark SVG
Dinaya.lk
Brand blue SVG
Colours

The palette

Four expressive colours anchored by a neutral slate stack. Click any swatch to copy its hex value.

Blue — Primary

100

#DBEAFE

Copy

200

#BFDBFE

Copy

300

#93C5FD

Copy

400

#60A5FA

Copy

500

#3B82F6

Copy

600

#2563EB

Copy

700

#1D4ED8

Copy

800

#1E40AF

Copy

900

#1E3A8A

Copy

Violet — Engagement

100

#EDE9FE

Copy

200

#DDD6FE

Copy

300

#C4B5FD

Copy

400

#A78BFA

Copy

500

#8B5CF6

Copy

600

#7C3AED

Copy

700

#6D28D9

Copy

800

#5B21B6

Copy

900

#4C1D95

Copy

Amber — Booking

100

#FEF3C7

Copy

200

#FDE68A

Copy

300

#FCD34D

Copy

400

#FBBF24

Copy

500

#F59E0B

Copy

600

#D97706

Copy

700

#B45309

Copy

800

#92400E

Copy

900

#78350F

Copy

Green — Availability

100

#DCFCE7

Copy

200

#BBF7D0

Copy

300

#86EFAC

Copy

400

#4ADE80

Copy

500

#22C55E

Copy

600

#16A34A

Copy

700

#15803D

Copy

800

#166534

Copy

900

#14532D

Copy

Slate — Neutral

100

#F1F5F9

Copy

200

#E2E8F0

Copy

300

#CBD5E1

Copy

400

#94A3B8

Copy

500

#64748B

Copy

600

#475569

Copy

700

#334155

Copy

800

#1E293B

Copy

900

#0F172A

Copy
Typography

The type

Two typefaces, each with a distinct job. CalSans commands attention. Inter handles everything else.

Aa

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

"Your calendar, open for business."

CalSans SemiBold

Display & Headings · Weight 600

Used for all headings, hero text, and brand moments where authority matters.

Aa

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

"Give your business a booking page. No more WhatsApp back-and-forth."

Inter

Body & UI · Variable

Used for body copy, labels, form fields, and all functional UI elements.

Voice & Tone

How we sound

Every word in Dinaya — from marketing to error messages — should feel like it came from the same person.

Direct

We say what we mean. No filler words, no corporate speak. Clients book. You get paid. Done.

Warm

We're building for real people running real businesses in Sri Lanka. We know the context, and we speak the language.

Confident

We don't hedge. Dinaya works. Our copy reflects that without being arrogant.

Usage guidelines

Do's & don'ts

These rules keep the brand consistent and recognisable wherever it appears.

Do
  • Use the logo on clean white or dark backgrounds
  • Maintain clear space equal to the height of the icon around the logo
  • Use official brand colours from this page
  • Use CalSans for all display and heading text
Don't
  • Stretch, rotate, or distort the logo in any way
  • Change the logo colours or apply drop shadows or effects
  • Place the logo on busy or low-contrast backgrounds
  • Recreate the logo using a different typeface